Novig Challenges New York's Gambling Laws, Citing Federal Authority for Sports Prediction Markets

Aug 06, 2026 891 views

A federally regulated player in the prediction market sphere, Novig, is seeking judicial intervention to prevent New York from enforcing its state gambling regulations on the firm's sports event contracts. The crux of Novig's argument rests on their assertion that the Commodity Futures Trading Commission (CFTC) holds exclusive authority over such markets, as defined by Congress.

On August 5, Ludlow Exchange LLC, operating as Novig, filed a lawsuit in the U.S. District Court for the Southern District of New York. The defendants include prominent figures such as Attorney General Letitia James and Robert Williams, Executive Director of the New York State Gaming Commission, among others.

Federal Oversight Claims a Central Role

This legal action comes shortly after Novig secured its designation as a Designated Contract Market from the CFTC, enabling the company to establish a nationwide sports prediction platform regulated at the federal level rather than a piecemeal approach that involves obtaining state-by-state sportsbook licenses. According to Novig, this framework promises users a range of benefits: increased liquidity, live trading options, a wider variety of payment methods, and enhanced compliance measures, with a stipulation that participants must be at least 21 years old.

Part of the complaint highlights that New York has already initiated legal actions against similar prediction market products, such as those involving Kalshi and Coinbase Financial Markets Inc. In its filing, Novig claims, “New York has moved aggressively against federally regulated event-contract trading within its borders.”

Novig emphasizes that following its CFTC designation on June 16, it promptly started offering sports event contracts to customers in New York, only to file this lawsuit the following month. The company maintains that these products should be treated as federally regulated derivatives instead of traditional wagers that fall under state gambling laws.

The lawsuit states, "The event contracts Novig lists are a type of derivative instrument that is extensively regulated under federal law and can only be traded on federally registered exchanges.” It argues that Congress specifically conferred "exclusive jurisdiction" to the CFTC over these markets, making New York's application of its gambling laws invalid for contracts executed on a designated exchange.

Moreover, Novig cites New York's recent enforcement actions against Kalshi and Coinbase as evidence of an immediate regulatory threat. The company asserts, “Novig expects that New York will imminently bring an enforcement action against it along the same lines as the other lawsuits that Defendants have already brought against similarly situated parties.”

Complications from similar cases, such as Kalshi's shift to federal court regarding New York's enforcement actions, underscore the legal complexities surrounding this issue. A state judge's recent ruling deemed the attorney general’s request for emergency relief as moot while jurisdictional questions remain unresolved.

Building a Regulated Market

Novig has implemented various measures to ensure compliance and integrity within its trading framework, which includes trading and deposit limits, self-exclusion tools, and rigorous market surveillance protocols. The company has reported a trading volume exceeding $6 billion, showcasing its operational scale. Importantly, users trade directly with one another on Novig's platform, diverging from the conventional bookmaker model.

According to the legal filing, it’s clear that “Congress recognized the obvious point that a national market cannot function under fifty regulators.” The intention seems to be a cohesive regulatory structure under the CFTC for federally designated exchanges.

As the lawsuit unfolds, Novig expresses concern that the ongoing state enforcement actions could expose the company to severe civil or potentially criminal liabilities. Their request to the court seeks a declaration that federal law supersedes New York's gambling statutes and a fast-tracked injunction to prevent any enforcement actions threatening Novig’s operational viability.

Featured image: Novig / Canva

The original article can be found on ReadWrite.

Source: Suswati Basu · readwrite.com

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